We stand ready to work with you to investigate how our products can create an impact at your company.
Algorithmic Dynamic Pricing
“ Our capabilities zoom into the right price point for maximing revenue or profits capture, while incorporating both internal and external signals.more...
Algorithmic Dyamic Pricingclose
Our unique methodology combines internally visible factors such as inventory, cost and demand forecasts with outside factors like competitive prices for equivalent products. By obtaining a high resolution view on competitive positions on the market, our algorithms work efficiently around the demand-price inflection points.
Furthermore, our full integration with the customer behavioral patterns on our clients' e-commerce websites enables our algorithms to see the real unconstrained "interest" in a product and not just its past sales performance. This capability often reveals previously unrecognized revenue opportunities in the product portfolio due to large misalignments in the pricing structure.
Our technology can update the price of products continously during the day or much more slowly - all based on the operational needs of the business. Ultimately, our key objective is to ensure changes in market demand or competitive response are accounted for in the appropriate timeframe to capture maximum sales potential from the demand base vis-a-vis the competition.
“ Our advanced proprietary algorithms leverage 100+ behavioral, demographic and historical indicators to establish elasticities and sensitivities behind each faceless website visitor in real-time.more...
Our approach to distributing promotional incentives hinges on a sustained ability to learn and predict website visitor sensitivities. Once established, our predictions enable highly effective targeting of pricing and promotional incentives to customers who maximally benefit from them.
Our Widengle platform deploys its suite of algorithms to automatically predict changes in key outcomes for each visitor as a result of incentives. Common examples are "Revenue Per Visitor", "Chance to Convert" or "Chance to Spend over $500". These predicted metrics can then directly be used to trigger distribution of automated incentives, in real-time, directly to each visitor's screen.
The extreme flexibility of our Widengle platform enables our project teams to craft algorithms that are specifically tailored to operational concerns facing each of our individual clients.
“ The ability to reach out to each customer with the right offer mix and richness at the right frequency based on predicted outcomes unlocks a level of effectiveness out of reach through the old methods.more...
We deploy the combined power of all our algorithmic optimization and advanced software capabilities to don our clients with a sophisticated toolchain that unlocks maximal marketing ROI from deployed offers and incentives.
- Direct Revenue Returns on Investment
- Customer Lifetime Revenues
- Customer Retention and Relationship Rekindling
- Customer Interaction Points
“ Our clients in hyper-competitive industries care a great deal about maintaining 100% visibility on their competitors. Our solution deploys insight-extracting analyses, in real-time, that provide a 360-degree view on entire industries.more...
- What percentage of a given brand's products are discounted across the various retailers?
- How are promotional strategies deployed for each brand at each retailer?
- What's the brand-product overlap among various retailers? What percentage of a brand's products that retailer A carries are carried by retailer B? Is one of the retailers achieving a unique product mix?
We tailor a powerful solution that fits your operational realities.
We work with a select group of leaders in retail, hospitality and travel industries where our analytics-driven and highly-tailored approach creates an extraordinary alignment with underlying consumer preferences and significant improvements in our clients’ performance.
To bring our clients the power of cutting-edge predictive analytics that unearth hidden customer insights, produce immediate results and evolve into lasting capabilities.
We combine our advanced cloud-based, SaaS technology platform with an investigative approach to produce highly substantial results for our clients. This all-inclusive approach allows us to go beyond “cookie-cutter” formulas while achieving very short ramp-up timeframes and rapid results.
Breakthrough insights flow from data. We go to great lengths to capture, harmonize and enrich highly diversified aspects of customer data. Our algorithms make use of behavioral, historical, geo-fenced, demographic and survey-based sources of customer data to synthesize robust predictions about consumer behavior.